A women-led startup
Our story
Why We Started
We're two women building a startup - too busy to eat real food, like everyone else.
So we started with the packaging. We spent years developing an edible, food-safe technology made only from real, edible ingredients - no plastic, nothing hidden inside.
Once we solved that, we wanted to wrap good food in it too. So even on the busiest days, there's always a real meal, packed in the best packaging we could make.
About Us
We're Naama and Isabel. One of us is an industrial designer who couldn't stop thinking about packaging waste. The other is a flexible packaging expert who knew exactly how to build the alternative.
We found each other, got obsessed, and built the world's first food product where the packaging is part of the meal.
Our Technology
Our packaging is made from seaweed. It protects the food, then dissolves completely in hot water - no plastic, no residue, nothing left behind.
Think of it like a vegetable peel. It's part of the food. It just happens to be the wrapper too.
It complies with all requirements of the U.S. FDA for this application.
